While some of our clients are kept confidential, WSG has provided technology, online advocacy and strategic services to entertainment, sports, political, and issue-based clients.
Webstrong principal Todd Webster developed and managed an advocacy campaign for MASN, with an advocacy website, targeted print, radio and online advertising, and public affairs to build critical grassroots and political support for the network, while serving as the campaign's spokesman.
Webster's strategy included public relations targeting Capitol Hill, the FCC, and local officials, building MASN's online presence, reaching out to sports bloggers, and building an email list of local advocates.
Results:
The integrated PR, public affairs, and advertising campaign reframed the public debate, educated powerful allies, and provided essential support to ongoing legal efforts.
In the end, the nation’s biggest cable company agreed to carry MASN. The result was a decisive win for MASN, the Nationals and the fans.
