Sen. Robert Byrd

WebStrong principal Todd Webster developed an online strategy focused on targeted outreach, robust listbuilding, and an innovate online advertising campaign that allowed hundreds of thousands of activists to purchase signed copies of Byrd’s book.

Results:

Senator Byrd ran the first Flash ad ever on the political blogosphere, and won a Pollie Award for his inventive online advertising. Senator Byrd raised hundreds of thousands of dollars for his campaign online and built an email list with tens of thousands of supporters.