While some of our clients are kept confidential, WSG has provided technology, online advocacy and strategic services to entertainment, sports, political, and issue-based clients.
Challenge:
Promote and market John and Teresa Heinz Kerry's book "This Moment on Earth" and position the authors as thought leaders on environmental issues.
Solution:
An integrated online marketing campaign combining online advertising, a micro-site, blogger outreach involving conference calls and one-on-one meetings with the authors before book signings.
Results:
The campaign made an immediate and dramatic impact on book sales, pushing the book to #1 on Amazon.com's bestseller's list, and into the top ten on the New York Times bestseller list.
